The Crossroads

Discover the Perfect Gift for October Birthdays

The Crossroads is at the center of all major retailers in the greater Kalamazoo area.

A unique and gorgeous gemstone known for its radiant play of color. Stop by and shop!

Act fast! Shop in-store and get up to 30% off engagement rings + extra 10% off. 

Off ticketed price. Excludes diamond solitaire rings, diamond wedding rings, watches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, JAXXON, Rocksbox charm necklaces, clearance, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaning items, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 10/04/26.

Up to 30% off Engagement Rings

Modern designs and vintage glamour, reimagined with lab-grown diamonds, for a new generation of love. Stop by and shop the collection in-store today.

Designer Spotlight: Neil Lane Artistry

Elevated jewels, irresistible design, and more exclusive styles than anywhere else. Stop by and shop!

Rare by Nature. Unique in Design. Le Vian – at KAY

Hurry! Shop in-store and get up to 50% off clearance + up to an extra 30% off select clearance. 

Extra discount taken off already-reduced clearance price on select styles. Excludes watches, protection plans and previous purchases. Interim markdowns may have been taken. Cannot be combined with any other offer. Promotions, prices, styles, and availability may vary by store and online. See Jewelry Expert in-store or chat with an Expert online for details. Offer valid through 10/07/26.

Up to 50% off Clearance

A unique and gorgeous gemstone known for its radiant play of color. Stop by and shop! 

The store for diamonds and jewelry. Every diamond is hand-selected to match beautifully and must pass exacting quality standards. Kay is diligent about the quality of our craftsmanship. We take the time to ensure the diamonds in your jewelry are well matched to one another. Because we import more diamonds than any other company in the United States, we can offer you the largest and finest diamond selection at the best price.

Discover the Perfect Gift for October Birthdays

Kay Jewelers